Edenred – Rebrending Campaign ‘15

In 2015, Edenred, world leader in prepaid corporate services, was growing its product line in employee benefits (Ticket Restaurant Card, Ticket Vacanta Card), incentive and rewards (Compliments Card), expense management (Spendeo) and it also had plans for digitalisation and dematerialisation (switching from paper to card). Thus, Edenred needed to reconsider its unique selling proposition and build a more coherent brand message. We launched a rebranding campaign that promoted Edenred as the solution manager for companies and employees and introduced a new slogan: Edenred. Wishes come true.