The Shadow Shorts is a competitive section of Transilvania International Film Festival dedicated to horror, thriller and fantasy short films. To promote Shadow Shorts, TIFF teamed up with GAV and launched an integrated campaign with innovative elements that bridged horror and thriller under one concept, „the cut”.

This concept later received the Gold Prize at the Ad’Or Festival Bucharest 2010, in the “Art, Culture, Media & Entertanment” section of the the festival.