Selgros, one of the biggest retailers on the Romanian Cash&Carry market, partnered with GAV to address its communication to both professionals and home users, through a strategy that slowly transformed Selgros in a friendly brand with a creative approach different from the ones used and abused in retail.

“How we survived” won 2nd place in the “blogging campaigns” category at Webstock Bucharest, 2014, the most important social media event in Romania.